World wide shipping          Over 2,000 items for swimming, swimrun, triathlon, cycling, running etc. since 1991     

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Our mission

At Wolffwear we are passionate about service and helping you achieve your dreams! We want to be your "materializer" and make sure you always have the best equipment for you. Our goal is to offer personalized advice and high-quality equipment that makes your experience in Swimrun, Triathlon, Swimming and other adventures even better. We invite you to a world of experiences, challenges and community!

Our keywords

Personalized service

Right quality for the right purpose to the right person

Great commitment

Our history

Wolffwear was founded in 1991 as an outdoor brand. Since the early 2000s, we have focused on Swimrun, Triathlon, Open Water Swimming, Pool Swimming, Trail, Winter Swimming, Freediving and much more. Our physical store in Stockholm is one of the world's most well-stocked in these sports. We have developed into a global player with over 35,000 customers in 96 countries and partnerships with 60 of the world's best suppliers.

2500 products

Specialized for Swimrun, Triathlon, swimming etc.

35.000 customers

Over 85 countries worldwide.

60 suppliers

The world's best equipment suppliers.

Event organizers

Trainings, competitions, lectures and travel.

Our Vision

Our vision is to be the obvious partner for everyone who loves Swimrun, Triathlon and swimming. By offering the best equipment, expertise and inspired commitment on the market, we strive to help our customers achieve their goals - whether it is training, competition or adventure. We want to continue to develop and organize races, trainings, camps and events to create a strong community and inspire more people to discover the joy of sport and nature.

Our team

Joachim Wolff
Joachim Wolff
Founder of Wolffwear
Joachim has always had a great interest in nature and outdoor activities. His passion for sports and adventure has driven him to create a company that can offer quality equipment for those who love Swimrun, Triathlon, swimming and other outdoor activities. Joachim is involved in everything from product development and purchasing to supplier relations, collaborations and advice.
Inger Åberg
Inger Åberg
Senior Partner
Inger is a driving force at Wolffwear and a true enthusiast of swimming, swimrun, running and nature. When she is not out in nature with her dogs, she is deeply involved in organizing events, giving personal advice and helping customers both in the store and through customer service. Inger loves to create memorable experiences for our customers.